Access Bank rewards customer loyalty

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Access Bank Plc has introduced a loyalty solution tagged Rewarding Every Act of Loyalty.

The lender said the innovative solution was introduced to reward existing bank customers for their unwavering support over the years.

According to a statement by the bank, the REAL is a pan-banking programme offering multiple ways to earn points through the usage of the bank’s transactional platforms such as the Automated Teller Machine; Point of Sale terminal, credit/debit cards; mobile and online platforms.

The statement read in part, “The redemption suite of REAL incorporates many categories within its scope including travel, gift vouchers, shopping and more. Each category has a bundle of multiple options to be redeemed via 900 airlines, 450,000 hotel stays, 150,000 car rentals and numerous leading partner brands to shop from.”

The Executive Director, Personal Banking Division of the bank, Victor Etuokwu, was quoted as saying, “The solution will enable the bank grow a portfolio of actively transacting customers and drive financial inclusion while encouraging customers by rewarding every interaction (financial and non-financial).”

He added, “At Access Bank, we remain committed to enhancing customer experience as well as rewarding our customers for their steadfast support over the years. They have the option of choosing other banks but they have decided to bank with us and for that, they deserve to be rewarded.

“Customers have the option of redeeming earned points within or outside Nigeria and we have put in place the necessary resources, policies, procedures and controls to ensure a smooth process of redeeming all earned points.”

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