Sterling Bank Plc and DAAR Communication Plc, owners of Ray Power FM and Africa Independent Television Television, have announced a strategic partnership aimed at keeping Nigeria clean and safe through mass awareness campaigns on environmental sustainability.
The objective of the strategic partnership is to boost the amplification of the Sterling Environment Makeover initiative’s message on sanitation through the Ray Power FM and AIT networks to influence uptake of sustainable living actions among Nigerians.
STEM is the bank’s corporate social responsibility initiative which promotes practices that protect the environment for the benefit of humanity.
The Chief Marketing Officer, Sterling Bank, Mr. Henry Bassey, said the bank was delighted to have DAAR Communication throw its weight behind STEM as a media partner.
He said that leading corporations had also joined the programme as partners elevating it to a movement that would make Nigerians more conscious and committed to protecting the environment.
In a statement on Thursday, Bassey was quoted as saying, “Sterling Bank and DAAR Communication have come together because we share a common passion for the environment – to keep it clean, safe and preserved for the future generation.
“Through the Sterling Environmental Makeover programme, we hope to make a positive impact on our local communities across Nigeria using the extensive national and regional network of Raypower and AIT to influence sustainable living actions which reduces dirt and improves hygiene. DAAR Communication has partnered with us to enlighten Nigerians on the importance of sanitation and how its absence fouls the environment, exposing thousands of children and adults to disease.”
The Chairman, DAAR Communications, Chief Raymond Dokpesi Jnr., said he was impressed by the goals and potential of STEM programme.
“DAAR Communication is proud to be associated with Sterling Bank’s environmental sustainability programme. We believe in the cause of the environment and the STEM programme aligns with our values at DAAR Communication.