Apple Dominates Social Conversation As Europe’s Most Loved Brand….


Apple is the UK and Europe’s ‘most loved’ brand and dominates social conversation, according to a Brand Love List released by enterprise social analytics company NetBase.

‘Love’, ‘best’, ‘great’, ‘perfect’ and ‘awesome’ were the top five words consumers used when expressing their feelings towards Apple, which received 400,000+ more mentions than Google GOOGL +0.38% (in second place) and seven times as many total mentions as Lego (in third place).

Tesco , in fourth place, was the top British brand and the only food and beverage company to feature in the list. The top automotive brand was BMW, ranked fifth.

The report looks at the top 50 brands in Europe, determined by market research over the past year and ranks the best-loved brands in technology, consumer goods, automotive, food and beverage, financial services and energy sectors.

Data was gathered using NetBase’s social media listening platform, from English and French language posts of earned mentions across Europe during the one-year period, April 2015 to March 2016.

Brand conversations specific to the UK and France were analysed in English and French respectively to provide two lists of the 25 ‘most loved’ British and French brands.

Paige Leidig, chief marketing officer at NetBase, said: “While it’s not altogether surprising that Apple came out on top, if we look beneath the surface it tells us that here is a company that has created an enviable passion among its consumers.