Coke launched its “Taste The Feeling” campaign Two weeks ago; its first global campaign across all Coke brands including Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life under one global creative campaign, “Taste the Feeling.” with a signature look…attractive bottle wrappers.
In decades past, a new Coke brand campaign would be praised saluted with a thumb’s up by retailers and produce millions of consumer smiles. The only none sayer might be the Coke competitors (Pepsi). This new round, however, is different. Growing global opinion suggests that drinking sodas including Coke promote health issues including obesity, diabetes and heart disease. This however did not stop the coke lovers from having a fun chilled day with a bottle of cold coca cola.