Innovative Mobile Out-of-Home advertising company, Brandmycar.com.ng has announced the much-anticipated launch of its ‘Brandmykeke’platform in Lagos. The company, which prides itself on crafting avant-garde alternative Out-of-Home (OOH) media platforms/ for brands seeking visibility in their markets of choice, made the first batch of these transit advertising platforms available to advertisers last week in Lagos, Nigeria.
The ‘Brandmykeke’ platform, in simple terms, is advertising deployed on the hoods and back panels of Tricycles or Three-Wheelers (popularly referred to as ‘Keke Napeps’). It is a made-to-measure advertising solution ideal for mass market products. Prior to the introduction of the ‘Brandmykeke’ platform, producers and Brand and Marketing Communications Managers of mass market products had a seemingly horrid time getting their products across to their target audiences, especially within close-knit communities such as the Ajegunles and Idumotas of this world.
According to the CEO, Amaka Okolo, “We are thrilled to launch our latest platform today; the ‘Brandmykeke’ platform. We consider ourselves highly privileged to be able to showcase another fresh, unique and first-of-its-kind in advertising media in Nigeria”.
She said the company has designed the platform for brands because of the unique use of tricycles as means of mass transportation in most Lagos neighbourhoods.
“We realize that the advertisers want exposure. Because tricycles operate in areas of large population, we are certain that the platform will give a lot more value to advertisers. We also noted the slow movement of the tricycles and believe that interaction between brands on these platforms and the market will be a lot stronger, thereby deepening brand penetration,” she continued.
Ms Okolo also spoke on another first from Brandmycar “Brandmybike” which will ensure brands have deeper penetration into targeted markets in inner streets and hitherto unreachable neighbourhoods.
She said the company, which has fully patented its Brandmykeke design will also have trackers installed on each tricycle giving brands the option of tracking the tricycles so branded to ensure maximization of value.
“We will give them the choice of picking tricycles with trackers installed to monitor their campaigns. We are also taking addition care to train all riders before each campaign to instill in them the brand values of the brand owners and ensure full compliance,” she stated.
Brandmycar NG, an online/offline transit media advertising firm that ‘connect brands with everyday people’ through high impact advertising on private cars, privately run commercial cars and keke Napeps, boasts of over 5,000+ Personal Cars, Private Cabs comprising of Airport and Hotel Cabs.
For more information on the Brandmykeke platform and other alternative Out-of-Home advertising media/platforms that Brandmycar.com.nghas on offer, visit the company’s website on www.brandmycar.com.ng.