RANGE Rover, Mercedes-Benz, Lincoln MKZ, Nissan Leaf and Lexus are among the top 10 cars with the most brand-loyal buyer, according to a report by Experian Automotive.
The analysis showed that, at least 10 auto brands enjoy the most repeat business in the industry, with over 40 percent of their owners coming back to purchase or lease latest version of the same vehicle.
For example, it stated that the Land Rover Range Rover pulled impressive 48.2 per cent loyalty rate to lead other brands, even as the British brand’s SUV is only in its fourth generation.
Results of the analysis are based on an analysis of nearly 6.8 million auto repurchase transactions occurring between October 2014 and September 2015.
Among the 10 brands that retained their customers the best, only two-Mercedes-Benz and Lexus are luxury automakers, while the rest separated among U.S., Japanese, and Korean mainstream makes.
Director of Automotive Statistics and Consulting at Experian, Brad Smith, said: “It’s exciting to see that manufacturers’ efforts to improve owner loyalty are working. Over the last few years, loyalty rates have increased, and these improvements are key to the industry. Understanding rates of consumer loyalty among vehicle brands, makes and models helps to drive better business decisions, such as a dealer selecting inventory and targeting advertising or a manufacturer making adjustments to a vehicle’s design and creating more competitive promotional strategies.”
The statistics of the most brand-loyal buyers as compiled by the organisation showed that Subaru, bags 67.7 per cent, Ford, 66.7 per cent, Mercedes-Benz, 65.1 per cent, Toyota, 63.5 per cent, Kia, 63.2 per cent, Hyundai, 61.3 per cent, Nissan, 61.1 per cent, Chevrolet, 60.7 per cent, Lexus, 60.7 per cent and Honda, 59.9 per cent.
According to the analysis, Subaru, with 67.7 percent of its customers returning to buy another vehicle of the automaker’s models emerged as the most brand-loyal buyers.